Styling Shanghai

Styling Shanghai explores the city's fashion cultures, examining its growing status as a global fashion capital, and offers interdisciplinary analysis of its shifting position as a fashion capital, considering the impact of local and global textile manufacturing, representation and marketing of 'Shanghai Style', bodies and gender in the 'Paris of the East', and the challenges of globalization, commercialization, and digital communication.

Format: Paperback / softback
Length: 344 pages
Publication date: 23 January 2020
Publisher: Bloomsbury Publishing PLC

Styling Shanghai, the first comprehensive book on the city's fashion cultures, delves into its growing status as a global fashion capital. Originating as an international treaty port in the 19th century, Shanghai has transformed into a hub for fashion production, mediation, and consumption. This book explores how the material and imaginative context of this vibrant urban center has shaped diverse interpretations of fashion as an object, image, and idea.

Featuring contributions from renowned international fashion historians and theorists, Styling Shanghai offers an interdisciplinary analysis of Shanghai's evolving position as a fashion capital. It draws on extensive original research and collaboration between leading institutions in the UK, Australia, and Shanghai. The book examines the impact of local and global textile manufacturing, the representation and marketing of "Shanghai Style," the body and gender in the "Paris of the East," and the challenges of globalization, commercialization, and digital communication in contemporary Shanghai.

Through a series of essays, Styling Shanghai highlights the city's rich fashion heritage, its contemporary fashion scene, and its unique cultural influences. It explores the role of fashion in shaping Shanghai's identity, its impact on local and global economies, and its potential for future growth. The book also provides insights into the challenges faced by fashion designers, retailers, and consumers in the city, and offers strategies for navigating the complex and ever-changing fashion landscape.

Styling Shanghai is a valuable resource for fashion enthusiasts, scholars, and professionals alike. It offers a fresh perspective on the city's fashion culture and provides valuable insights into the global fashion industry. With its comprehensive coverage and engaging writing style, Styling Shanghai is sure to become a staple in the field of fashion studies.

Weight: 772g
Dimension: 157 x 232 x 19 (mm)
ISBN-13: 9781350051133