Styling South Asian Youth Cultures: Fashion, Media and Society

The fashion and consumption of young people have become increasingly important in South Asia, with Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka producing confident young fashion consumers. This book explores South Asian youth cultures and fashion from a transnational perspective, examining how gender, sexuality, class, the media, and faith intersect with and shape these cultures. It also dismantles grand western narratives that understand the region's diverse cultural modernity through the lens of homogeneity.

Format: Hardback
Length: 248 pages
Publication date: 30 June 2018
Publisher: Bloomsbury Publishing PLC

In the vibrant tapestry of South Asia, fashion and consumption have taken on a paramount significance in the lives of young individuals, shaping the very fabric of their vibrant cultures. From Afghanistan to Bangladesh, Bhutan to India, the Maldives to Nepal, Pakistan to Sri Lanka, this region has witnessed a remarkable emergence of confident young fashion consumers, who are emerging as a powerful force in the global fashion market. This captivating book delves into the rich tapestry of South Asian youth cultures and fashion, exploring their diverse manifestations across countries and their diasporas. Through a multidisciplinary approach, combining visual and textual analysis, ethnographic fieldwork, and expert insights, the contributors shed light on the intricate interplay between gender, sexuality, class, the media, and faith, as they shape the dynamic landscape of youth cultures in South Asia. By challenging the prevailing narratives of homogeneity that often dominate Western perceptions of the region's cultural modernity, this book offers a fresh and nuanced perspective, unveiling the multifaceted and vibrant nature of South Asia's youth cultures.

Weight: 460g
Dimension: 220 x 146 x 24 (mm)
ISBN-13: 9781784539177