Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It

The subscription model is transforming industries, from internet services like Netflix and Spotify to industrial firms like GE and Caterpillar. To succeed, businesses need to reinvent themselves from the inside out, from accounting to IT architecture. Subscribed provides a practical framework to rebuild businesses around a customer-centric, recurring revenue model, based on insights from Zuora, the world's largest subscription finance platform.

Format: Paperback / softback
Length: 256 pages
Publication date: 07 June 2018
Publisher: Penguin Books Ltd

The subscription model is revolutionizing the way we consume goods and services, with companies like Netflix, Spotify, and Salesforce leading the way. However, the true transformation and opportunity lie ahead. Today's consumers increasingly prefer the convenience and flexibility of access over the ownership of physical products. This trend extends beyond internet services like Netflix and Spotify to industries such as manufacturing, where companies like GE and Caterpillar are reinventing themselves as solution providers. Whether you sell software, clothing, insurance, or industrial machinery, mastering the transition to the subscription model is crucial.

Adapting to the subscription economy requires a comprehensive approach that goes beyond simply selling subscriptions. It involves a complete reimagining of your company, from your accounting practices to your IT architecture. Regardless of your company's size, Subscribed provides a practical and step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.

In the coming years, we can expect to subscribe to a wide range of goods and services, including information technology, transportation, retail, healthcare, and even housing. This shift is driven by the increasing demand for personalized and convenient experiences, as well as the ability of subscription businesses to generate sustainable and predictable revenue streams.

Subscribed, written by industry experts and informed by insights from Zuora, the world's largest subscription finance platform, offers valuable insights into how this shift is happening and how business leaders can prepare and prosper. The book provides a comprehensive roadmap for transitioning to a subscription-based business model, covering topics such as customer acquisition, retention, pricing, and revenue management.

By embracing the subscription model, companies can differentiate themselves from their competitors, build stronger customer relationships, and achieve sustainable growth in a rapidly changing market. Whether you are a startup or an established enterprise, Subscribed is a must-read for anyone looking to stay ahead of the curve and capitalize on the opportunities of the subscription economy.

Weight: 316g
Dimension: 231 x 165 x 19 (mm)
ISBN-13: 9780241363669