Successful Event Management: A Practical Handbook

The fifth edition of Successful Event Management covers all aspects of event management, with case studies of successful and failed events, to help you understand how principles can affect the outcome of an event.

Format: Paperback / softback
Publication date: 28 January 2019
Publisher: Cengage Learning EMEA

The fifth edition of Successful Event Management is a comprehensive guide that covers every aspect of event management, from the initial planning and setup process to the final delivery, closure, and evaluation. This edition is packed with valuable insights and practical examples, providing readers with a deep understanding of the principles and techniques involved in successful event planning and execution.

One of the key strengths of this book is its extensive collection of case studies, which encompass both successful and failed events. These case studies allow readers to gain a firsthand perspective on how the principles described in the text can impact the outcome of an event. By examining the successes and failures of past events, readers can learn from the experiences of others and apply these lessons to their own event planning endeavors.

The fifth edition of Successful Event Management is organized into six chapters, each covering a different aspect of event management. The first chapter provides an overview of the event management industry, including its history, trends, and challenges. The second chapter focuses on event planning, covering topics such as goal setting, budgeting, venue selection, and event design. The third chapter explores the importance of marketing and promotion in event success, including strategies for building awareness, generating interest, and securing attendees.

The fourth chapter delves into the logistics of event management, including event scheduling, transportation, accommodation, and catering. The fifth chapter examines the challenges of event management, such as managing stakeholder expectations, dealing with unexpected issues, and ensuring the safety and well-being of attendees. The sixth chapter provides a comprehensive evaluation of event success, including metrics for measuring performance, feedback from attendees, and lessons learned for future events.

Throughout the book, the authors use a clear and concise writing style, making the content accessible to readers of all backgrounds and levels of experience. They also include numerous illustrations, diagrams, and tables to help illustrate key concepts and provide practical examples of event management practices.

In conclusion, the fifth edition of Successful Event Management is an essential resource for anyone involved in event planning or management. Whether you are a professional event planner, a student pursuing a career in the industry, or simply looking to enhance your event planning skills, this book offers valuable insights and practical techniques that can help you achieve success in your events. By examining the case studies, learning from the authors' experiences, and applying the principles described in the text, readers can develop the skills and knowledge necessary to create and execute successful events that leave a lasting impression on attendees.

Weight: 530g
Dimension: 190 x 245 x 11 (mm)
ISBN-13: 9781473759114
Edition number: 5 ed