Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top

Steve Hoffman, CEO of Founders Space, provides insights and strategies for entrepreneurs to avoid mistakes, overcome obstacles, and succeed in their startups. With over 90% of new startups failing, this guide offers valuable advice on raising capital, managing employees, developing innovative products, and achieving success.

Format: Paperback / softback
Length: 336 pages
Publication date: 27 May 2021
Publisher: HarperCollins Focus

Steve Hoffman, CEO of Founders Space, is dedicated to preparing entrepreneurs to navigate the challenges of starting a business and achieve success. With over 90 percent of new startups failing, it is crucial for entrepreneurs to understand the realities of the industry and learn how to overcome obstacles and make the right choices. In his book, Surviving a Startup, Hoffman takes readers on a journey through the tumultuous world of launching a venture-funded startup. He provides deep analysis and insights into the major challenges entrepreneurs face, including how to make the best possible decisions and deal with crisis situations.

The book offers strategies for raising capital and growing a business, even in challenging circumstances. Hoffman shares secrets on how to manage difficult employees, demonstrate leadership, and overcome disasters. He also emphasizes the essential traits that enable startup founders to survive and succeed, such as creativity, resilience, and a willingness to learn.

Surviving a Startup provides valuable advice on developing innovative products, conducting guerilla marketing campaigns, obtaining PR, and outmaneuvering competitors. Hoffman shares practical tips on how to recruit the best talent, manage highly efficient teams, and motivate employees, even with limited resources. He outlines the steps necessary to transform an idea into a robust, rapidly growing business.

As the captain of one of the world's leading startup incubators and accelerators, Hoffman has firsthand experience of the challenges and rewards of entrepreneurship. He knows what it takes to taste victory and overcome seemingly impossible odds. His book is a must-read for entrepreneurs considering taking the first steps for a new venture, offering valuable insights and strategies for success.

Weight: 284g
Dimension: 145 x 212 x 25 (mm)
ISBN-13: 9781400223190