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Systems Theory and Agile Brand Management: The Educative View of Branding
Systems Theory and Agile Brand Management: The Educative View of Branding
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Format: Hardback
Length: 232 pages
Publication date: 21 June 2024
Publisher: Taylor & Francis Ltd
This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032792163
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