Jan Lies
Systems Theory and Agile Brand Management: The Educative View of Branding
Systems Theory and Agile Brand Management: The Educative View of Branding
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- More about Systems Theory and Agile Brand Management: The Educative View of Branding
Format: Paperback / softback
Length: 232 pages
Publication date: 26 December 2025
Publisher: Taylor & Francis Ltd
This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
Weight: 460g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032792170
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