Talk to the Elephant: Design Learning for Behavior Change

Training is created to change learners' behaviors, but there is a gap between knowing and doing. Talk to the Elephant: Design Learning for Behavior Change provides tools to use frameworks and strategies from behavioral science to help research and analyze challenges, feel more confident solving the right problem, and design and test solutions that can help people with difficult behavior changes.

Format: Paperback / softback
Length: 320 pages
Publication date: 03 October 2023
Publisher: Pearson Education (US)

Training is designed to alter learners' behaviors, yet there is a significant gap between knowledge and action. While engaging learning experiences can inform and assist individuals in remembering, they often revert to their old ways of doing things once they return to their regular environment. In recent decades, psychology, behavioral economics, and other behavioral sciences have conducted extensive research to assist people in changing their behavior. However, only a small portion of this research has been incorporated into learning design.

"Talk to the Elephant: Design Learning for Behavior Change" provides valuable insights on how to incorporate critical tools into your learning design toolbox to facilitate behavior change. It guides you through the process of researching and analyzing challenges, gaining confidence in identifying the right problem, and designing and testing solutions that can effectively assist individuals with challenging behavior changes. By the end of this book, you will be able to:

• Map the change journey of your learners and identify their path
• Assess and clearly communicate the value of the change
• Utilize motivation models to better understand learners' true concerns
• Employ evidence-based models like the COM-B Model to analyze behavior-change challenges
• Use a diagnostic checklist to determine if there is a training problem
• Identify behavior-change techniques tailored to address specific challenges

This book offers a comprehensive approach to designing learning experiences that drive meaningful behavior change, leveraging the latest research and strategies from the fields of psychology and behavioral science. By applying these principles, you can create engaging and effective training programs that truly impact learners and drive positive outcomes in your organization.

Weight: 489g
Dimension: 225 x 175 x 11 (mm)
ISBN-13: 9780138073688