Technology Application in Tourism Fairs, Festivals and Events in Asia

The tourism industry in Asia is increasingly adopting innovative technologies, and this book provides the latest research on their application. It covers perspectives, innovativeness, theories, issues, complexities, opportunities, and challenges affecting tourism in Asia, with a focus on technology applications in fairs, festivals, and events. The book highlights the importance of technology in tourism and addresses distinct topics such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility, and more. It is a valuable contribution to the limited knowledge in this research area, with examples from selected Asian countries. The book accommodates both qualitative and quantitative research and outlines research issues in each chapter.

Format: Paperback / softback
Length: 424 pages
Publication date: 31 March 2023
Publisher: Springer Verlag, Singapore

The tourism industry in Asia is experiencing a remarkable surge in the adoption of innovative technologies, marking a significant shift in its landscape. This comprehensive book delves into the latest research on the application of innovative technology to the tourism sector, offering a comprehensive perspective on the various aspects that impact tourism in Asia. Through a blend of comprehensive and extensive efforts by the contributors and editors, this publication is specifically tailored to cover technology applications in tourism fairs, festivals, and events across the continent.

In addition to exploring the broader realm of technology in tourism, this book also focuses on the specific niches of fairs, festivals, and events, emphasizing the importance of technology in these contexts. It sheds light on the various technologies that are shaping the tourism industry in Asia, including tourism promotion, technology-driven sustainable tourism development, social media, accessibility, and more. By presenting a comprehensive overview of these topics, this book serves as a valuable resource for scholars, researchers, and practitioners seeking to understand the dynamics of the tourism industry in Asia and explore the potential of innovative technologies to drive its growth and development.

One of the key strengths of this book is its comprehensive coverage of the research issues in the field of tourism technology in Asia. Each chapter delves into a specific topic, providing a detailed analysis of the relevant theories, perspectives, and practices. The authors employ a range of methodologies, including qualitative and quantitative research, to explore the relationship between technology and tourism in the region. This approach ensures that the book offers a balanced and nuanced understanding of the challenges and opportunities that the tourism industry in Asia faces.

Furthermore, the book is designed to accommodate both qualitative and quantitative research linking theory and practice. It provides examples from selected Asian countries, showcasing the diverse experiences and challenges faced by different regions within the continent. This regional focus adds depth and richness to the analysis, allowing readers to gain a deeper understanding of the specific contexts in which technology is being implemented in tourism.

In conclusion, this book is a significant contribution to the limited knowledge in the identified research area of tourism technology in Asia. It offers a comprehensive and insightful examination of the latest research on the application of innovative technology to the tourism industry in Asia, providing valuable insights for scholars, researchers, and practitioners alike. The book's clear focus on outlining research issues, the use of robust methodologies, and the inclusion of examples from selected Asian countries make it an essential resource for anyone interested in understanding the future of tourism in the region.

Weight: 690g
Dimension: 155 x 235 x 26 (mm)
ISBN-13: 9789811680724
Edition number: 1st ed. 2022