Television's Streaming Wars

This book explores the economics and structure of the television streaming industry, questions the types and diversity of content, and addresses how audiences engage with content from US and global perspectives. It will interest students and scholars in television studies, media industry studies, popular culture studies, audience studies, media psychology, critical cultural studies, and media economics.

Format: Hardback
Length: 236 pages
Publication date: 03 November 2023
Publisher: Taylor & Francis Ltd

The television streaming industry has been witnessing a surge in popularity, with viewers increasingly turning to online platforms to access their favorite shows and movies. In this comprehensive volume, experts from various fields explore the latest debates and trends surrounding the production, distribution, content, and audience engagement with television streaming.

The book delves into the economics and structure of the industry, examining the factors that drive its growth and profitability. It raises important questions about the types and diversity of content perpetuated on streaming services, questioning whether they are truly offering a wide range of options for viewers or merely catering to existing preferences. Additionally, the book addresses how audiences engage with content from both US and global perspectives, considering the cultural and social factors that shape their viewing habits.

Chapters in the book cover a wide range of topics, including the television streaming wars, which have become a defining feature of the industry. The debates and trends in this realm focus on the production and competition between streaming services, the diversity and growth of programming, and the audience consumption patterns across multiple platforms. The authors analyze the strategies employed by streaming services to attract and retain viewers, as well as the impact of these strategies on the broader media landscape.

This timely and creative volume is of interest to students and scholars working in television studies, media industry studies, popular culture studies, audience studies, media psychology, critical cultural studies, and media economics. It provides a comprehensive and interdisciplinary perspective on the television streaming industry, offering valuable insights into its past, present, and future.

In conclusion, the television streaming industry has transformed the way we consume media, and this volume serves as a valuable resource for those seeking to understand its complex dynamics. By examining the production, distribution, content, and audience engagement with television streaming, it provides a comprehensive understanding of the industry's current state and future prospects.

Weight: 620g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032369709