The 10-Second Customer Journey: The CXO’s playbook for growing and retaining customers in a digital world

The customer changed, and marketers, advertisers, and business owners are still playing catch-up in a world where buying decisions are made in seconds. The 10-Second Customer Journey provides a step-by-step guide to growing and retaining customers in a digital landscape, teaching how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.

Format: Paperback / softback
Length: 184 pages
Publication date: 11 June 2024
Publisher: Practical Inspiration Publishing

The customer landscape has undergone a seismic shift, with purchasing decisions now occurring in mere seconds. As a result, marketers, advertisers, and business owners are scrambling to catch up in a world where friction plays a pivotal role. The enemy of the modern customer is friction, and those who can effectively minimize it stand to gain a significant competitive advantage.

To navigate this complex terrain, companies must integrate marketing, product, commerce, and service seamlessly into a cohesive and friction-free customer experience. However, many organizations are still operating in silos, hindering their ability to achieve this goal. As a result, there has been a surge in the appointment of new C-Suite leaders, including the Chief Experience Officer (CXO).

The 10-Second Customer Journey, authored by Todd Unger, CXO of the American Medical Association, offers a comprehensive guide for growing and retaining customers in the digital age. Drawing on his extensive experience in consumer marketing, advertising, digital product, and digital marketing and commerce, Unger provides a step-by-step roadmap to becoming your own Chief Friction-Reduction Officer and reigniting customer growth and engagement.

In conclusion, the customer landscape has evolved rapidly, and companies must adapt to meet the demands of the modern consumer. By minimizing friction and providing a seamless and enjoyable customer experience, organizations can gain a competitive edge and drive growth in the digital age. The 10-Second Customer Journey provides valuable insights and strategies for achieving this goal.

Weight: 250g
Dimension: 216 x 140 x 19 (mm)
ISBN-13: 9781788605038