Gabe Zichermann
The A-Ha! Method: Communicating Powerfully in a Time of Distraction
The A-Ha! Method: Communicating Powerfully in a Time of Distraction
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- More about The A-Ha! Method: Communicating Powerfully in a Time of Distraction
The A-Ha! Method helps professionals of all skill levels connect and engage with distracted audiences by leveraging behavioral science and breakthrough techniques. It provides practical guidance on constructing stories, structuring talks, and building habits to combat speaking anxiety and improve performance.
Format: Hardback
Length: 240 pages
Publication date: 04 March 2023
Publisher: Rowman & Littlefield
Helps professionals of all skill levels connect and engage with the distracted audiences of today and tomorrow. Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don't work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success. The A-Ha! Method: Communicating Powerfully in an Age of Distraction weaves together the latest research and Zichermann's own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy-to-follow guide that can make anyone stand out from the crowd. Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand-up comedy. They'll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that's designed to cut through the fog of distraction. And they'll learn to build talks, decks, and personal habits to combat speaking anxiety and improve performance. The A-Ha! Method is designed to help both beginners launching their journeys and experienced speakers in refining their approaches in this radically different media landscape. Anyone can become a great speaker and communicator. The A-Ha! Method provides the most up-to-date and science-based approach to leveling up speaking, pitching, and leadership skills.
Weight: 413g
Dimension: 217 x 149 x 20 (mm)
ISBN-13: 9781538172216
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