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The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication
The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication
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- More about The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication
Format: Paperback / softback
Length: 430 pages
Publication date: 31 July 2026
Publisher: Taylor & Francis Ltd
This book examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience, and real organisational contexts, the book reframes marketing as relational work concerned with meaning, trust, participation, and public value.
Weight: 810g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032960296
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