The Blue Whale Plan: The long-gestation, high-stability business growth strategy

It's never too late to re-evaluate your goals and ambitions, and Phil Teasdale's Blue Whale Plan can help established businesses grow and transform. He has worked with over 6,000 small businesses in the UK, US, and Australia, identifying and developing growth opportunities, and is more interested in working with 'blue whales' who choose a different, more sustainable route to growth.

Format: Paperback / softback
Length: 206 pages
Publication date: 05 December 2023
Publisher: Practical Inspiration Publishing

Are you a small business owner looking to take your company to the next level? Whether you're just starting out or have been in business for years, it's never too late to re-evaluate your goals and ambitions. However, if you're ready to grow your business after several years of trading, you might find that most of the advice and support out there is aimed at new start-ups.

Phil Teasdale, a successful small business owner himself, has spent the last 20 years working with over 6,000 small businesses in the UK, US, and Australia, identifying and developing growth opportunities. Recognising that most small businesses and small business owners do not fit the traditional myth of the high-growth start-up 'unicorn', he is much more interested in working with 'blue whales': businesses with a longer gestation, who choose a different, more sustainable route to growth.

In his book, 'Swimming with Blue Whales: How to Grow Your Business by Embracing the Power of Blue Whales', Phil shares his innovative and practical Blue Whale Plan, which has helped countless established businesses grow and transform. The plan is based on the concept that successful businesses are not just about growth, but about sustainability and long-term success.

One of the key insights of the Blue Whale Plan is that growth is not a linear process, but a cyclical one. Phil explains that businesses go through different stages of growth, each with its own challenges and opportunities. By understanding these stages, businesses can develop strategies that are tailored to their specific needs and circumstances.

Another important aspect of the Blue Whale Plan is the focus on customer value. Phil believes that businesses should not just focus on growing their revenue, but on creating value for their customers. By providing exceptional customer service, offering innovative products or services, and building strong relationships with their customers, businesses can create a loyal customer base that will continue to support them over the long term.

Phil also emphasises the importance of collaboration and networking in business growth. He explains that successful businesses are not isolated entities, but part of a larger ecosystem of businesses and stakeholders. By building relationships with other businesses, industry experts, and influencers, businesses can gain access to new markets, insights, and opportunities for growth.

In addition to his book, Phil offers a range of consulting services and workshops to help small businesses implement the Blue Whale Plan. He works closely with businesses to identify their growth opportunities, develop strategies, and implement sustainable growth plans.

So, whether you're a small business owner looking to take your company to the next level or an established business looking to grow and transform, 'Swimming with Blue Whales: How to Grow Your Business by Embracing the Power of Blue Whales' is a must-read. With its innovative and practical approach, the Blue Whale Plan can help you achieve your business goals and create long-term success.

In conclusion, small businesses have the potential to become blue whales, just waiting to break the water. By re-evaluating your goals and ambitions, understanding the different stages of growth, focusing on customer value, collaborating and networking, and implementing the Blue Whale Plan, you can achieve your business goals and create long-term success. So, don't wait any longer, take the plunge and start swimming with blue whales today!

Weight: 324g
Dimension: 156 x 234 x 19 (mm)
ISBN-13: 9781788603645