The Business of Yoga: A Guide to Starting, Growing and Marketing Your Yoga Business

Yoga teachers often feel overwhelmed by the marketing and entrepreneurial aspects of their business. This guide provides practical advice and insights to help them bridge the gap between the spiritual and financial aspects of their practice, based on the author's two decades of experience.

Format: Paperback / softback
Length: 128 pages
Publication date: 21 November 2022
Publisher: Jessica Kingsley Publishers

Yoga teachers often find themselves overwhelmed when it comes to managing the business and marketing aspects of their practice. In the increasingly competitive market for yoga instructors, it is essential for teachers to understand what sets their offerings apart in order to develop a focused business strategy. This comprehensive guide, designed as both a workbook and a reference tool, aims to bridge the gap between the spiritual essence of yoga teaching and the financial viability of one's business. Drawing on the author's two decades of experience in the field, the book covers a wide range of topics, from the initial steps of starting a yoga teaching career to navigating social media platforms. Whether you are just beginning your journey as a yoga teacher or seeking to elevate your career to the next level, this book offers valuable insights and practical strategies for success. It is part of a series of Yoga Teaching Guides that provides expert information on essential topics and innovative teaching ideas. By embracing the principles outlined in this book, yoga teachers can cultivate a fulfilling and sustainable career while positively impacting the lives of their students.

Weight: 202g
Dimension: 152 x 227 x 11 (mm)
ISBN-13: 9781787756427