Albert N. Greco
The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies
The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies
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- More about The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies
Format: Hardback
Length: 133 pages
Publication date: 18 May 2023
Publisher: Springer International Publishing AG
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031304149
Edition number: 1st ed. 2023
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