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The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions
The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions
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- More about The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions
Format: Paperback / softback
Length: 304 pages
Publication date: 09 July 2026
Publisher: Bloomsbury Publishing PLC
Researching audiences is a dynamic and intellectually challenging process that celebrates innovative approaches to consumer desires, needs, and behaviors. Whether you are working on a brand, product, or a strategic campaign, successfully reaching your target audience and meeting your objectives requires good research.
Weight: 612g
Dimension: 254 x 179 x 21 (mm)
ISBN-13: 9798881807474
Edition number: 2 ed
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