Jaishri) Jethwaney
The Cult of Beauty: Gender Discourse in Indian Advertising
The Cult of Beauty: Gender Discourse in Indian Advertising
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- More about The Cult of Beauty: Gender Discourse in Indian Advertising
Format: Hardback
Length: 148 pages
Publication date: 12 March 2024
Publisher: Taylor & Francis Ltd
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.
Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032613581
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