Gary P.Ferraro,Elizabeth K.Briody
The Cultural Dimension of Global Business
The Cultural Dimension of Global Business
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- More about The Cultural Dimension of Global Business
The ninth edition of the textbook "International Business" has been fully updated and includes an expanded focus on international perspectives, team interactions in complex global environments, new methodological tools, and a discussion of the global pandemic's impact on business processes and practices. It also offers additional resources via a companion website.
Format: Hardback
Length: 322 pages
Publication date: 17 July 2023
Publisher: Taylor & Francis Ltd
The fully updated ninth edition of this bestselling textbook provides a comprehensive and up-to-date introduction to international business. It offers an expanded focus on international perspectives, providing greater insight into China and its emergence as a global economic power. The book also considers team interactions in complex global environments, including virtually, while recognizing that individuals have critical influence on business processes and outcomes.
To inspire readers to think and act globally, the book includes new methodological tools with reflections and exercises. These tools help readers identify salient features of an international business or partnership, adjust to novel or unexpected circumstances, and capture the perceptions and behaviors of global businesspeople.
New chapters have been added on understanding one's own organizational culture as a precursor to conducting business globally, enhancing business partnership interactions, and strategies for integrating the global into local operations. The book also discusses the wide-ranging disruptions facing people and business around the world, including the global pandemic's impact on business processes and practices.
Further resources are available via a companion website, including an Instructors Manual and interactive quiz questions for students. This comprehensive resource makes the ninth edition of International Business an essential tool for anyone studying or working in the field of international business.
Weight: 800g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032101972
Edition number: 9 ed
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