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Gary P.Ferraro,Elizabeth K.Briody

The Cultural Dimension of Global Business

The Cultural Dimension of Global Business

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The ninth edition of the textbook "International Business" has been fully updated and includes an expanded focus on international perspectives, team interactions in complex global environments, new methodological tools, and a discussion of the global pandemic's impact on business processes and practices. It also offers additional resources via a companion website.

Format: Paperback / softback
Length: 322 pages
Publication date: 06 June 2023
Publisher: Taylor & Francis Ltd


The fully revised ninth edition of this bestselling textbook provides an in-depth exploration of the world of international business, offering a comprehensive and up-to-date perspective on the field. With an expanded focus on international perspectives and a deeper understanding of China's emergence as a global economic power, the book delves into the complex dynamics of team interactions in diverse global environments, including virtual settings. Recognizing the critical role of individuals in shaping business processes and outcomes, the edition emphasizes the importance of global thinking and acting. It introduces new methodological tools, including reflections and exercises, to inspire readers to approach business challenges from a global lens.

The book includes new chapters on understanding one's organizational culture as a foundation for conducting business globally, enhancing business partnership interactions, and integrating the global into local operations. It also discusses the wide-ranging disruptions facing people and businesses around the world, particularly in the context of the global pandemic, and explores how these disruptions have impacted business processes and practices.

To further support students' learning, the ninth edition includes a comprehensive Instructors Manual and interactive quiz questions for students. Additionally, a companion website offers additional resources, such as case studies and video lectures, to enhance the learning experience.

With its comprehensive coverage, practical insights, and engaging approach, the ninth edition of this textbook remains a valuable resource for students, professionals, and anyone interested in understanding the complexities of international business.


Dimension: 246 x 174 (mm)
ISBN-13: 9781032101989
Edition number: 9 ed

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