Aarron Spinley
The Customering Method: From CX Dogma to Customer Science
The Customering Method: From CX Dogma to Customer Science
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- More about The Customering Method: From CX Dogma to Customer Science
Format: Paperback / softback
Length: 292 pages
Publication date: 01 November 2024
Publisher: Taylor & Francis Ltd
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.
Weight: 482g
Dimension: 233 x 157 x 19 (mm)
ISBN-13: 9781032823089
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