The Digital Mind: Semiotic Explorations in Digital Culture

This book explores the core features of digital culture through semiotic models and theories, emphasizing commercial and market principles, big data, user experience, and nethnography. It develops a new concept of identity in the digital age, focusing on self-expression, entertainment, and consumerism. It will interest semioticians and researchers working on digital culture.

Format: Hardback
Length: 226 pages
Publication date: 24 February 2022
Publisher: Springer Nature Switzerland AG

This comprehensive book delves into the intricate aspects of digital culture, employing semiotic models and theories to explore its core features. By placing commercial and market principles at the heart of the digital semiosphere, it sidesteps the need to shoehorn the new cultural reality into established textualist or pragmatist paradigms. The theoretical insights and case studies presented herein advocate for innovative semiotic models of inquiry that incorporate the exploration of big data, user experience, and nethnography, alongside traditional approaches. The book also introduces a novel concept of identity in the digital age, analyzing the intricate digital flows of recognition and value that have contributed to the immense success of the Social Media and Web 2.0 eras. Self-expression, entertainment, and consumerism are identified as the primary drivers of identity formation in the post-truth era, where the self cannot be considered independent of a person's communication devices, as a significant portion of it is stored and actualized. This book will be of immense interest to semioticians and researchers engaged in the study of digital culture.

Weight: 553g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030925543
Edition number: 1st ed. 2022