The Digital Mind: Semiotic Explorations in Digital Culture

This book explores the core features of digital culture through semiotic models and theories, emphasizing commercial and market principles, big data, user experience, and nethnography. It proposes new semiotic models of inquiry and develops a new concept of identity in the digital age, focusing on self-expression, entertainment, and consumerism. It is of interest to semioticians and researchers working on digital culture.

Format: Paperback / softback
Length: 226 pages
Publication date: 25 February 2023
Publisher: Springer Nature Switzerland AG

This comprehensive book delves into the intricate aspects of digital culture, employing semiotic models and theories to explore its core features. By placing commercial and market principles at the heart of the digital semiosphere, it sidesteps the need to shoehorn the new cultural reality into established textualist or pragmatist paradigms. The theoretical insights and case studies presented herein advocate for innovative semiotic models of inquiry that incorporate the exploration of big data, user experience, and nethnography, alongside traditional approaches. The book also introduces a novel concept of identity in the digital age, analyzing the intricate digital flows of recognition and value that have contributed to the immense success of the Social Media and Web 2.0 eras. Self-expression, entertainment, and consumerism are identified as the primary drivers of identity formation in the post-truth era, where the self cannot be considered independent of a person's communication devices, as a significant portion of it is stored and actualized. This book will be of immense interest to semioticians and researchers engaged in the study of digital culture.

Introduction:
In the ever-evolving landscape of modern society, the impact of digital technology on culture cannot be overstated. The advent of the internet, social media, and other digital platforms has transformed the way we communicate, interact, and perceive the world around us. This book aims to explore the core features of digital culture, examining them through the lens of semiotic models and theories.
Semiotic Models and Theories:
Semiotic models provide a framework for understanding the complex interplay between symbols, signs, and meanings in human communication. They help us analyze the ways in which digital technologies shape and influence cultural practices and identities. The book employs a range of semiotic models, including structuralism, post-structuralism, and cognitive semiotics, to examine the digital semiosphere. These models help us understand the ways in which commercial and market principles dominate the digital realm, shaping the way we interact with information, media, and each other.
Commercial and Market Principles:
One of the central themes of the book is the role of commercial and market principles in the digital age. It argues that these principles have become the driving force behind the development and proliferation of digital technologies. The book explores how the commodification of information, the rise.
The book develops a new concept of identity in the digital age, analyzing the digital flows.
The book develops a new concept of identity in the digital age, analyzing the digital flows of recognition and value, which led to the tremendous success of Social Media and the Web 2.0 era.
Self-expression, entertainment, and consumerism are seen as the major drivers of identity formation in the post-truth era, where the self can no longer be considered independently of a given person's communication devices, where a substantial part of it is stored and actualized.
It will be of interest to semioticians and researchers working on digital culture.

Weight: 397g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030925574
Edition number: 1st ed. 2022