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Shulph Ink

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

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  • More about The Dynamics of Influencer Marketing: A Multidisciplinary Approach

Format: Paperback / softback
Length: 210 pages
Publication date: 27 May 2024
Publisher: Taylor & Francis Ltd

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367680916

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