The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

The eighth edition of "The Dynamics of Persuasion" provides an accessible and detailed illustration of the theoretical underpinnings of persuasive communication, with coverage of new scholarship on misinformation, health communication, and persuasion effects, and important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized. It is an essential resource for courses in persuasion at the undergraduate and graduate levels.

Format: Paperback / softback
Length: 480 pages
Publication date: 01 November 2023
Publisher: Taylor & Francis Ltd

The eighth edition of The Dynamics of Persuasion, a seminal text in the field of communication, delves deep into the intricate dynamics of persuasion in contemporary society. This comprehensive and accessible guide provides readers with a comprehensive understanding of the power and limitations of persuasion, employing contemporary and relevant examples to illustrate the theoretical underpinnings of persuasive communication.

In this edition, the book explores new scholarship on misinformation, health communication, and persuasion effects, particularly focusing on the role of persuasion during the COVID-19 pandemic. It also addresses important issues such as racial injustice, climate change, and the challenges of persuading individuals who are politically and psychologically polarized.

The eighth edition seamlessly integrates classic terms and approaches from previous editions with emerging global developments, fostering a more thoughtful perspective on persuasion. It serves as an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.

To enhance the learning experience, the book is accompanied by a range of online resources. These include an Instructor Manual that offers sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources, such as videos. Lecture Slides provide visual aids for lectures, while a Testbank offers a comprehensive collection of test questions to assess students' understanding of the material.

Visit www.routledge.com/9781032268187 to explore the eighth edition of The Dynamics of Persuasion and access these valuable resources.

Weight: 1016g
Dimension: 254 x 178 x 25 (mm)
ISBN-13: 9781032515519
Edition number: 8 ed