Vittoria Veronesi,Martina Schiavello
The Evolution of Made in Italy: Case studies on the Italian Food and Beverage Industry
The Evolution of Made in Italy: Case studies on the Italian Food and Beverage Industry
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This book explores emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and how firms have adapted to meet consumer needs and succeed. It provides a detailed understanding of the different innovations and adaptations companies have put in place, and how innovation becomes the key to success.
Format: Hardback
Length: 137 pages
Publication date: 02 January 2023
Publisher: Springer International Publishing AG
This comprehensive book delves into the emerging consumer trends within the food and beverage industry in Italy, particularly in the context of the COVID-19 crisis. It explores how businesses have adapted to meet the changing needs of consumers and achieve success in this challenging environment. Through a series of case studies, the authors examine the defining characteristics of the food and beverage industry and its significant contribution to the Italian economy. They showcase how firms, ranging from small to large enterprises, have adapted their business strategies to respond to new customer demands and market trends. The authors highlight the winning qualities of the ever-evolving 'Made in Italy brand' and offer a recommended strategy of best practices for future implementation.
The book provides valuable insights for researchers, students, and practitioners by offering examples that can be studied, applied, and analyzed. It offers a detailed understanding of the various innovations and adaptations implemented by companies in the food and beverage sector in response to evolving markets and trends. Innovation, according to the book, becomes the key to success in this dynamic industry.
Overall, this book provides a valuable resource for anyone interested in understanding the food and beverage industry in Italy, its challenges, and opportunities in the post-COVID-19 era. It sheds light on the strategies employed by businesses to adapt and thrive, and offers valuable insights for future growth and success.
Weight: 308g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031156663
Edition number: 1st ed. 2023
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