The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier

This book covers airline revenue management from its early origins to the last frontier, providing an end-to-end view of pricing and revenue management in the airline industry. It is targeted at practitioners who want to understand the basics and have an end-to-end view of revenue management.

Format: Paperback / softback
Length: 397 pages
Publication date: 30 May 2022
Publisher: Springer Nature Switzerland AG

This comprehensive book delves into the intricate world of airline revenue management, tracing its historical roots from its early beginnings to the cutting edge of the industry. Since its inception, revenue management has emerged as a vital component of the airline business strategy, providing a competitive edge to airlines worldwide. The field has undergone a remarkable transformation, evolving from the mere control of inventory to the intricate management of bundles of base fares and air ancillaries, culminating in the precise inventory control at the individual seat level.

The author offers a holistic perspective on pricing and revenue management within the airline industry, encompassing a wide range of topics such as airline pricing strategies, advancements in revenue management techniques, availability management, air shopping, offer management, product distribution, agency revenue management, the impact of revenue management on airline planning and operations, and emerging technologies in the travel sector.

Designed with practitioners in mind, this book aims to provide a comprehensive understanding of the fundamentals of revenue management while offering an end-to-end view of the industry. It serves as a valuable resource for professionals seeking to delve deeper into the complexities of revenue management and gain a competitive advantage in the ever-evolving airline industry.

Weight: 646g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030704261
Edition number: 1st ed. 2021