The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins

This book provides in-depth coverage of how retailers can leverage data analytics and technology to improve profitability and customer value through pricing, which must be dynamic, strategic, and scientific to maximize revenues and profits. It uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways to enable retailers to manage the future of pricing.

Format: Hardback
Length: 194 pages
Publication date: 07 July 2023
Publisher: Taylor & Francis Ltd

Retail strategy encompasses a comprehensive examination of how retailers can harness the power of data analytics and technology to enhance profitability and customer value through pricing. It goes beyond mere monetary considerations and delves into the intricate dynamics of customer perception and the changing value associated with products. To optimize revenue and profits, pricing must be dynamic, strategic, and grounded in scientific principles, especially in the fast-paced and fiercely competitive world we live in today. By leveraging technology to gather customer insights and develop data-driven pricing strategies, retailers can elevate the customer experience, streamline vendor management, monitor competitors, and promote market efficiency, including the crucial reduction of waste in the food sector.

This book employs case studies from various corners of the globe to showcase the evolution of retail and provides valuable takeaways in each chapter to empower retailers to navigate the future of pricing. It is a valuable resource for retail and pricing managers, retail sector consultants, and students of sales and marketing, offering innovative solutions to one of the most critical challenges facing brick-and-mortar retail.

Weight: 540g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032465333