Olaf Hoffjann
The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity
The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity
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- More about The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity
Format: Paperback / softback
Length: 209 pages
Publication date: 08 February 2025
Publisher: Springer
This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658470524
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