Corinna Budnarowska
The Fundamentals of Fashion Management
The Fundamentals of Fashion Management
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- Condition: Brand new
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- More about The Fundamentals of Fashion Management
This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and ethical and social responsibilities of fashion companies and the consumers they sell to.
If you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. There's advice on fashion entrepreneurship, career paths and guidance on profession practice, as well as new international case studies and interviews with leading professionals, making this is a must-have guide to the industry and your place in it.
- Publication date: 3 September 2026
- Page count: 240
- Dimensions: Height 203 mm; Width 230 mm; Thickness 17 mm
- Publisher: Bloomsbury Publishing PLC
- Format: Paperback
- ISBN-13: 9781350331396
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UK and International shipping information
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