The Future of Political Leadership in the Digital Age: Neo-Leadership, Image and Influence

The book explores the impact of modern technologies on political leadership, presenting a new paradigm of neo-leadership in the digital age. It examines how leaders create images and political influence online, considering the transforming trends of AI, automation, algorithms, and ultrafast networks. It offers insights into the creation of virtual authorities and the need for new methods to study their impact on society, ethics, and political life.

Format: Paperback / softback
Length: 166 pages
Publication date: 09 January 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the profound impact of modern technologies on political leadership, offering a novel perspective on the phenomenon of neo-leadership. This form of leadership is centered around the creation of a powerful image and political influence on the Internet, shaping the way political leaders engage with their constituents and navigate the complex landscape of contemporary politics.

The book systematically examines the functioning of neo-leadership in the new media environment, identifying the most significant transformative trends that are shaping political and social relations in the era of dynamic technological development. It explores various dimensions of leadership, introducing fresh notions that are relevant in a networked world where leaders are born and operate amidst a technological revolution. This revolution encompasses the development of artificial intelligence, automation, algorithms, and ultrafast networks, all of which either amplify or disrupt the impact of leaders and usher in a new era of virtual authorities with growing influence on society, ethical considerations, political life, and the need for innovative methods of study.

This book holds immense value for scholars, students, and practitioners in the fields of leadership and elite studies, media and communication studies, political marketing, political science, international relations, public policy, and sociology. Its insights and analysis provide valuable perspectives on the evolving dynamics of political leadership in the digital age, equipping readers with the tools to navigate the complexities of this rapidly changing landscape and make informed decisions in their respective fields.

Weight: 322g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367685201