The GANNI Playbook: How to Get Started Creating a Responsible Business

GANNI, a Scandinavian fashion brand, offers a blueprint for embedding sustainability from within, driven by a mission to demonstrate responsible business principles. In The GANNI Playbook, co-founder Nicolaj Reffstrup unveils strategies for international success while candidly discussing the cultural, operational, and creative components required to construct a business that embraces an uncertain future.

Format: Hardback
Length: 224 pages
Publication date: 27 June 2024
Publisher: Penguin Books Ltd

GANNI, a Scandinavian fashion brand, is on a mission to demonstrate the principles of responsible business, where greater purpose co-exists with financial ambitions. In The GANNI Playbook, co-founder Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom, while candidly unravelling the cultural, operational, and creative components required to construct a business that embraces an uncertain future. In an engaging conversation with esteemed industry writer Brooke Roberts-Islam, Reffstrup delves into the reality of fashion's carbon emissions and the accompanying sense of guilt associated with growth, openly discussing both triumphs and failures, while honestly acknowledging the trade-offs that come with the journey. The GANNI Playbook is the ultimate hands-on guide to managing a decisive, direct, and unapologetic brand.

Weight: 324g
Dimension: 223 x 142 x 21 (mm)
ISBN-13: 9780241656556