The Global Business of Coaching: A Meta-Analytical Perspective

Coaching has become a global business phenomenon, but there are challenges such as different types/genres of coaching, understanding and relevance of different coaching philosophies and models in different cultural contexts, equivalency of qualifications and coach credentials, and questions over standards and governance. This book aims to challenge current knowledge, understanding, and norms of how coaching is or should be practised in different cultural contexts and provide a foundation for further research in coaching as an academic field of study and an emerging profession.

Format: Paperback / softback
Length: 286 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

Coaching has emerged as a truly global phenomenon, captivating the attention of individuals and organizations alike. However, the journey of coaching's evolution and widespread adoption across different cultures has not been without its complexities. One of the primary challenges lies in the diverse range of coaching types and genres, each with its unique approach and philosophy. It becomes crucial to understand and appreciate the relevance of these coaching philosophies and models in diverse cultural contexts, as they may not always translate seamlessly. Additionally, questions arise regarding the equivalency of qualifications and coach credentials, as well as concerns about standards and governance within the coaching profession. These issues form part of a broader debate surrounding professionalization, highlighting the need for rigorous standards and ethical guidelines.

While coaching, like any other field, may exhibit ethnocentric tendencies, it is important to recognize that coaching can transcend these boundaries. By adopting a meta-analysis of coaching, coupled with narratives of coaching practice from various socio-political and cultural contexts, this book aims to challenge current knowledge, understanding, and norms of how coaching should be practiced in different cultural settings.

The primary objective of this book is to provide a solid foundation for further research in coaching as an academic field of study and as an emerging profession. It will appeal to critical scholars, coach educators, and coach practitioners who seek to enhance their praxis and develop greater reflexivity. This book will also hold interest for researchers, academics, and students in the domains of business and leadership, human resource development, organizational learning and development, mentoring, and coaching.

In conclusion, coaching has transcended geographical boundaries and has become a powerful tool for personal and professional growth. However, the challenges associated with coaching's evolution and spread across cultures require careful consideration and attention. By embracing a multi-dimensional perspective and engaging with diverse coaching practices, we can foster a more inclusive and culturally sensitive coaching profession that benefits individuals and organizations worldwide.

Dimension: 229 x 152 (mm)
ISBN-13: 9780367500337