The Global Foundations of Public Relations: Humanism, China and the West

The book explores the growing humanistic turn in public relations processes and proposes that Chinese philosophies have parallels with Western philosophies. It collects cases and reflections on PR practices from Chinese and Western scholars to highlight their spiritual, philosophical, and political confluences, advancing our understanding of public relations globally.

Format: Paperback / softback
Length: 216 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

The Global Foundations of Public Relations: Humanism, China, and the West delves into the evolving humanistic approach in public relations practices, drawing compelling parallels with the roots of Chinese philosophies. As a dominant force in the Pacific Rim, public relations in China is not evolving in isolation from the West but through mutual accommodations and culturally intricate interactions. By compiling cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are actively contributing to the development of modern Chinese PR practices. Rather than focusing solely on the apparent differences and contrasts, the book seeks to highlight their spiritual, philosophical, and political confluences. The conclusions reached in this innovative work expand and advance our understanding of public relations on a global scale. This book holds significant interest for educators and researchers in the domains of public relations, strategic communications, and public diplomacy.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032054759