The Goal Conflict Model of Eating Behavior: Selected Works of Wolfgang Stroebe

Stroebe's goal conflict model of eating behavior explains why most chronic dieters have difficulty controlling their weight, due to a conflict between two incompatible goals: eating enjoyment and weight control. This book contains key articles of a research program to assess the validity of this theory and develop effective weight loss interventions.

Format: Paperback / softback
Length: 256 pages
Publication date: 21 January 2023
Publisher: Taylor & Francis Ltd

The World Library of Psychologists series showcases the finest works of esteemed international experts, encompassing a lifetime of exceptional contributions. This volume delves into the concerning rise of overweight and obesity rates in most industrialized countries, despite the widespread practice of chronic dieting. While dieters can achieve significant weight loss through active efforts, a majority struggle to maintain their gains over time. Why is it so challenging for most chronic dieters to control their weight, and why are there only a select few who succeed in their weight-loss endeavors?

To address these critical questions, researcher Stroebe introduced the goal conflict model of eating behavior, a social cognitive theory that attributes the challenges faced by chronic dieters to a conflict between two incompatible goals: eating enjoyment and weight control. Despite the motivation of chronic dieters to achieve weight control, the presence of food-rich environments with enticing palatable food cues often inhibits their ability to maintain self-control. Incompatible weight control thoughts are suppressed, leading to forgetfulness of weight control intentions. However, successful dieters, likely due to past experiences of exerting self-control, have developed an association between tasty, high-calorie food and weight control thoughts. Exposure to these food cues makes weight control thoughts more accessible, enabling them to successfully manage their body weight in food-rich environments.

This book serves as a valuable resource, presenting the key articles from a comprehensive research program conducted by Stroebe and his collaborators. Their research aimed to assess the validity of the goal conflict model and trace the processes that lead from temptation to a breakdown of dieting intentions. Through their diligent efforts, they successfully demonstrated the mechanisms underlying the challenges faced by chronic dieters and the factors that contribute to their success.

The findings presented in this book shed light on the complex dynamics between food, thoughts, and behavior, providing valuable insights for individuals seeking to achieve and maintain a healthy weight. By understanding the goal conflict model and the factors that influence eating behavior, individuals can develop strategies and tools to navigate the challenges of chronic dieting and achieve long-term weight management success.

Weight: 470g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032476506