The Human Experience: How to make life better for your customers and create a more successful organization

The Human Experience is a guide to creating a successful organization by making things easier, better, and more straightforward for customers. It emphasizes that the emotional experience is just as important as the functional one and that the customer experience is not just the responsibility of front-line employees but shared across the company. It provides practical advice and engaging case studies to help develop a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organization and a company that will grow in an increasingly efficient way.

Format: Paperback / softback
Length: 224 pages
Publication date: 02 February 2023
Publisher: Bloomsbury Publishing PLC

The essential guide to creating a successful organization by making things easier, better, and more straightforward for your customers.

Leadership Book of the Year 2023, as awarded by the Institute of Leadership

Across all sectors, organizations' fixation on functionality has meant that the human elements of the customers' experience have become neglected. Strict processes and automated procedures have created organizations full of people who aren't allowed to act in a human way. As a result, and despite these new technologies, customers are no more satisfied than they were a decade ago (according to the Institute of Customer Service) and, according to Edelman, they now trust big organizations even less than they did in the past.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company, from the CEO operating as the spokesperson of the business to the programmers developing a seamless and welcoming user interface. Whether you're a well-established incumbent or an early-stage start-up, on either end of your product or service is a human. Packed full of practical advice and engaging case studies, The Human Experience is the ultimate guide to creating a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organization, and a company that will grow in an increasingly efficient way.

Dimension: 234 x 153 (mm)
ISBN-13: 9781399401739