The Innovation Factory

The Innovation Factory combines theory and practical examples to explore the processes and theories of breakthrough innovation. It showcases the story of the Swatch watch and emphasizes the importance of attitude and creativity in developing successful innovations. The book provides an overview of the characteristics and essential strengths of the Innovation Factory, Creaholic, and offers insights into future directions for the watch industry.

Format: Paperback / softback
Length: 188 pages
Publication date: 13 June 2022
Publisher: Taylor & Francis Ltd

The Innovation Factory delves into the captivating world of breakthrough innovation, offering a unique perspective that combines the expertise of an experienced scholar and a serial entrepreneur. What sets this book apart is its unwavering passion for unraveling the processes and theories required for continuous innovation. By seamlessly merging theory with practical examples, the book focuses on the Concept-Knowledge (C-K) Theory, developed by the prestigious Mines ParisTech.

For the first time, readers are granted an exclusive glimpse into the untold story of the Swatch watch, narrated by the creative engineering force behind it, Elmar Mock. In this captivating narrative, Mock passionately shares how he played a pivotal role in creating this groundbreaking innovation that rescued the Swiss watch industry in the 1980s.

Gilles Garel, a professor of management, skillfully weaves this tale of epic innovation into the framework of C-K theory, convincingly demonstrating how organizations can harness creativity to generate disruptive breakthrough innovations that reshape markets.

Innovation extends beyond mere aptitude; it is a mindset characterized by a relentless pursuit of creativity and continuous activity. The book provides a comprehensive overview of the defining characteristics and essential strengths of the successful Innovation Factory, Creaholic, based in Switzerland. Through the example of Creaholic, readers gain a deep understanding of what true breakthrough innovation entails.

The book employs vibrant metaphors to facilitate easy comprehension of the ideas and concepts presented, making it an engaging and accessible read. As the book concludes, it offers insightful thoughts about the future directions the watch industry will embark upon.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032340036