Christophe Midler,Marc Alochet,Christophe De Charentenay
The Innovation Odyssey: Lessons from an Impossible Project
The Innovation Odyssey: Lessons from an Impossible Project
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Excellent- More about The Innovation Odyssey: Lessons from an Impossible Project
This book provides a detailed case study of innovation and global management, aimed at academics and professionals in the field. It is a high-level management book that offers insights into the latest trends and practices in global management.
Format: Hardback
Length: 226 pages
Publication date: 21 April 2023
Publisher: Taylor & Francis Ltd
Unique Selling Point:
In this comprehensive case study, we delve into the realm of innovation and global management, offering a deep exploration of cutting-edge strategies and practices that have propelled businesses to success on a global scale. Our study showcases real-world examples and insights from leading organizations across various industries, providing a rich tapestry of knowledge and practical applications.
Core Audience:
The primary target audience for this book is academics and professionals in the field of management. Whether you are an aspiring manager, a seasoned executive seeking to enhance your skills, or a researcher interested in the latest trends and developments in management, this book will provide you with valuable insights and perspectives.
Place in the Market:
With its high-level management focus and comprehensive coverage of innovation and global management, this book occupies a prominent position in the market. It offers a valuable resource for managers, executives, and professionals seeking to stay ahead of the curve and drive sustainable growth in today's competitive landscape.
Comprehensive Coverage:
Our case study encompasses a wide range of topics, including:
- Innovation strategies and practices: We examine how leading organizations develop and implement innovative products, services, and processes to stay ahead of the competition.
- Global management challenges: We explore the complexities of managing operations across different cultures, regions, and economies, and discuss strategies for effective cross-cultural communication and collaboration.
- Digital transformation and technology: We examine the impact of digital technologies on business models, customer experiences, and organizational efficiency, and discuss the strategies for leveraging technology to drive growth and innovation.
- Leadership and decision-making: We explore the critical role of leadership in driving innovation and global management, and discuss the skills and qualities that effective leaders need to possess.
- Case studies and real-world examples: We present detailed case studies of successful organizations that have embraced innovation and global management, providing practical insights and lessons that can be applied to your own business.
By delving into these critical aspects of innovation and global management, this book offers a comprehensive and practical guide for managers and professionals seeking to thrive in today's rapidly changing business environment.
Weight: 458g
Dimension: 239 x 163 x 18 (mm)
ISBN-13: 9781032454306
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