The Language of Hallyu: More than Polite

The analysis of the most recent, most popular K-content, including Parasite (2019), Minari (2020), Squid Game (2021), and Pachinko (2022), explores the meaning of K- and how it differs to Korean-ness, moving beyond the polite/casual (jondaemal/banmal) paradigm to create a more nuanced understanding of Korean.

Format: Hardback
Length: 156 pages
Publication date: 10 July 2023
Publisher: Taylor & Francis Ltd

The analysis of the most recent and popular K-content, including Parasite (2019), Minari (2020), Squid Game (2021), and Pachinko (2022), has been a significant step in adding diversity to the field of linguistics and pragmatics. By moving beyond the polite/casual (jondaemal/banmal) paradigm, researchers have been able to create a more nuanced understanding of Korean. This exploration has also shed light on the meaning of K- and how it differs from Korean-ness.

Parasite (2019) is a South Korean film that has gained international acclaim for its exploration of class inequality and social hierarchy. The film follows a poor family who infiltrates a wealthy household by posing as domestic workers. The film's success has been attributed to its ability to blend comedy, drama, and social commentary, creating a unique and engaging viewing experience.

Minari (2020) is a South Korean film that tells the story of a Korean immigrant family who moves to America in search of a better life. The film explores themes of family, identity, and cultural displacement, and has been praised for its sensitive and authentic portrayal of the Korean American experience.

Squid Game (2021) is a South Korean television series that has become a global phenomenon. The series follows a group of people who are invited to participate in a series of deadly games in order to win a large sum of money. The series' popularity has been attributed to its innovative and suspenseful plot, as well as its exploration of themes of survival, morality, and social inequality.

Pachinko (2022) is a South Korean television series that tells the story of a Korean immigrant family who rises to success in the Japanese entertainment industry. The series explores themes of identity, cultural assimilation, and the complexities of inter-cultural relationships.

In conclusion, the analysis of the most recent and popular K-content has been a valuable contribution to the field of linguistics and pragmatics. By moving beyond the polite/casual paradigm, researchers have been able to create a more nuanced understanding of Korean and its cultural significance. These films and television series have also shed light on the experiences of Korean immigrants and their contributions to global culture. As the K-content industry continues to grow and evolve, it will be interesting to see how these works continue to shape our understanding of Korean and its place in the world.

Weight: 470g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032130910