Yves Caseau
The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer
The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer
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- More about The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer
Format: Hardback
Length: 226 pages
Publication date: 02 May 2022
Publisher: Taylor & Francis Ltd
The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.
Dimension: 254 x 178 (mm)
ISBN-13: 9781032225029
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