The Management of Continuous Product Development: Empirical Research in the Online Game Industry

This book explores the trade-off between product adaptation frequency and development resources,and provides effective management practices in continuous product development. It focuses on the online game industry and examines factors that contribute to superior product performance through case studies and questionnaire surveys. User community management is also discussed from the perspective of interaction between multiple user groups.

Format: Hardback
Length: 131 pages
Publication date: 21 October 2022
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the intricate interplay between the frequency of product adaptation activities and the constraints on development resources, offering valuable insights into how companies can navigate these challenges effectively. Its primary objective is to identify robust management practices in continuous product development, recognizing the pivotal role of adaptation in responding to the ever-evolving external environment.

In the realm of continuous product development, the development process extends far beyond the initial release, involving ongoing interactions with the external environment at multiple stages throughout the process. This necessitates a thoughtful approach to managing adaptation activities, as the frequency of these activities directly impacts product performance. Moreover, the challenge of utilizing limited development resources efficiently to ensure stable and consistent high-quality adaptation activities becomes increasingly critical.

To address these research questions, this book takes a focused approach, concentrating primarily on the development activities within the online game industry. By combining case studies and comprehensive questionnaire surveys, it examines the factors that contribute to superior product performance in this dynamic sector. Furthermore, the book explores user community management from the perspective of the intricate interaction processes between multiple user groups, shedding light on the strategies employed to foster engagement and loyalty.

Through its comprehensive analysis and practical insights, this book provides valuable guidance for professionals and researchers involved in continuous product development. It equips readers with the tools and strategies necessary to optimize the frequency of adaptation activities, ensuring that products remain relevant and competitive in an ever-changing market. By embracing effective management practices, companies can navigate the complexities of continuous development and achieve sustainable growth and success.

Weight: 389g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811946783
Edition number: 1st ed. 2022