The Media Economy

This textbook provides an accessible introduction to the key concepts and theories related to the media economy, with a focus on its global perspective and analysis of the forces influencing media industries across different societies.

Format: Paperback / softback
Length: 208 pages
Publication date: 10 November 2023
Publisher: Taylor & Francis Ltd

This comprehensive textbook offers an accessible introduction to the key concepts and theories related to the media economy. Written in a clear and concise style, it caters to students of all backgrounds. By examining the rapidly changing and evolving media landscape, this textbook provides a unique perspective on the media industry. It explores how media industries operate across different societal levels and the significant forces shaping them.

In its third edition, this textbook offers a comprehensive global perspective on the role of media in the global economy. It includes examples from international markets such as Asia, Europe, and Latin America, allowing students to gain insights into the diverse media ecosystems across the world.

The textbook is organized into five chapters, each covering a different aspect of the media economy. The first chapter provides an overview of the media industry, including its historical development, structure, and key players. The second chapter delves into the economic principles that govern media industries, such as supply and demand, market competition, and regulation. The third chapter examines the impact of media on society, including its effects on culture, education, and social norms. The fourth chapter explores the technological advancements that have transformed the media industry, such as the rise of digital media, the internet, and mobile technologies. The fifth chapter examines the challenges and opportunities facing the media industry in the future, including issues such as media consolidation, content piracy, and the changing consumer behavior.

Throughout the textbook, real-world examples and case studies are used to illustrate the key concepts and theories. These examples help students to connect the theoretical framework with practical applications and gain a deeper understanding of the media economy. Additionally, the textbook includes a comprehensive glossary and an index, making it easy for students to reference and navigate the content.

In conclusion, this textbook is an essential resource for students interested in understanding the media economy. Its accessible style, comprehensive coverage, and real-world examples make it an invaluable tool for anyone seeking to gain a deeper understanding of this dynamic and rapidly evolving field. Whether you are a student, professional, or simply interested in media and its impact on society, this textbook is a must-read.

Dimension: 229 x 152 (mm)
ISBN-13: 9781032491332
Edition number: 3 ed