Alan B. Albarran
The Media Economy
The Media Economy
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Excellent- More about The Media Economy
The third edition of this textbook provides a comprehensive analysis of the media industries and their activities from macro to micro levels, exploring how they function across global, national, household, and individual levels of society. It incorporates updated theory and research, expanded case studies, and a holistic global perspective to provide insights for students and practitioners of media economics, media management, and media industries.
Format: Unspecified
Length: 208 pages
Publication date: 30 November 2023
Publisher: Taylor & Francis Ltd
This comprehensive third edition delves into the intricate workings of the media industries, examining their activities from both macro and micro perspectives. By employing concepts and theories, it elucidates the profound role that the media plays in the broader economy as a whole.
The textbook offers a groundbreaking approach by exploring the media economy from two distinct angles. Firstly, it delves into the functioning of media industries across global, national, household, and individual levels of society. Secondly, it assesses the ever-evolving forces, including technology, globalization, regulation, and consumer aspects, that shape and influence these industries.
Incorporating a wealth of updated theory and research, this edition expands its case studies to encompass examples from international markets such as Asia, Europe, and Latin America. It builds upon the foundations of the previous edition by offering a more comprehensive definition and analysis of today's media markets, while also providing a thorough examination of streaming business models and the impact of COVID-19 on the media economy.
Written in an accessible and engaging style, the textbook caters to students and practitioners of media economics, media management, and media industries alike. It provides valuable insights into the complex dynamics of the media sector and its profound impact on global economic development.
Weight: 570g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032491349
Edition number: 3 ed
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