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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

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  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £3.89. Subject to product weight & dimension

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  • More about The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Format: Hardback
Length: 220 pages
Publication date: 06 April 2025
Publisher: Taylor & Francis Ltd

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

Weight: 600g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032698328
Edition number: 9 ed

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