The Media Swirl: Politics, Audiovisuality, and Aesthetics

The Media Swirl by Carol Vernallis explores short-form audiovisual media to understand digital media, analyzing music videos by Beyoncé, Lady Gaga, Janelle Monáe, Kendrick Lamar, and Anderson .Paak to show how sound and image enhance each other and shape a viewer's mood. It responds to the political-media landscape and emphasizes the importance of media literacy to engage with the democratic commons.

Format: Paperback / softback
Length: 464 pages
Publication date: 10 July 2023
Publisher: Duke University Press

The modern media landscape is expanding rapidly, with an array of captivating content ranging from fan-generated TikTok videos to music videos, and even including brief sequences from renowned films like The Great Gatsby. In her book, The Media Swirl, Carol Vernallis delves into the world of short-form audiovisual media, exploring a wide range of examples such as Beyoncé's Lemonade, YouTube mashups, and commercials. Through meticulous analysis, Vernallis demonstrates how sound and image work together to enhance a viewer's mood and shape their experience.

Vernallis also addresses the political-media landscape of today, discussing platforms like Fox News and presidential inaugurations. She emphasizes the importance of media literacy that extends beyond traditional news broadcasts and campaign advertising, as it is crucial for engaging with the democratic commons. By examining industry studies, neuroscience, and ethics, Vernallis adds depth to her interpretations, offering insights into the complex interplay between media and society.

One of the book's key messages is that by creating our own content and understanding the actions of corporations, the wealthy, and the government through media, we can contribute to creating a more just world. Vernallis encourages readers to become active participants in the media landscape by sharing their perspectives and advocating for change.

Overall, The Media Swirl is a thought-provoking and comprehensive exploration of the ever-evolving media landscape, offering valuable insights into the power of sound, image, and media literacy. Through her meticulous analysis and engaging writing style, Vernallis empowers readers to navigate the media landscape with a greater awareness of its impact on society.

Weight: 736g
Dimension: 152 x 230 x 29 (mm)
ISBN-13: 9781478019060