Bristol University Press
The Moralizing Corporation: The Rise and Fall of Corporate Carewashing
The Moralizing Corporation: The Rise and Fall of Corporate Carewashing
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- More about The Moralizing Corporation: The Rise and Fall of Corporate Carewashing
Over the past two decades corporations have increasingly used crises to portray themselves as institutions that fundamentally care about people and the planet, not just private wealth. Deploying ‘carewashing’ to moralize operations, they seek to obscure the social, political and environmental damage they cause.
Now such carewashing is under fire - from the left and the right. Attacks on ‘woke capitalism’, corporate philanthropy, diversity, equity and inclusion (DEI) and sustainability have shaken the moralizing corporation . With its cross-disciplinary contributions, the book interrogates the corporate turn to and away from ‘care’, offering new insights and alternatives to the carewashing corporation.
- Publication date: 15 October 2026
- Page count: 192
- Publisher: Bristol University Press
- Format: Hardback
- ISBN-13: 9781529251173
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