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Martin Pfiffner

The Neurology of Business: Implementing the Viable System Model

The Neurology of Business: Implementing the Viable System Model

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The Neurology of Business explains the neurology of a business as a new dimension of organization and a basis for success in a complex world. It introduces Stafford Beers Viable System Model (VSM) and shows how it helps managers diagnose, discover, and unleash the potential and performance of enterprises. The book is based on consulting projects and management seminars and provides managers with the language needed to have meaningful conversations about how their organizations are functioning.

Format: Hardback
Length: 308 pages
Publication date: 29 September 2022
Publisher: Springer International Publishing AG


The Neurology of Business presents a groundbreaking perspective on the neurology of a business, viewing it as a novel dimension of organization and a fundamental factor for success in the complex world we live in. By comparing organizations to living organisms, it establishes the neurology, which encompasses control and communication, as a third dimension alongside anatomy (structure) and physiology (process). This third dimension, often overlooked by classical organizational theory, offers significant advantages and addresses the typical drawbacks associated with traditional organizational structures.

The book delves into the concepts and principles of Stafford Beers Viable System Model (VSM), a powerful framework that assists managers in diagnosing, discovering, and unleashing the latent potential and performance within contemporary enterprises. Drawing upon extensive consulting projects and management seminars conducted across Europe, America, and Asia, the book provides a comprehensive guide for readers seeking to enhance their organizational effectiveness. It walks the reader through the diagnostic and design process, offering practical examples to illustrate its applications. By providing managers with a language to have meaningful conversations about the functioning of their organizations, the book serves as a valuable resource for both business and non-business organizations, as well as for readers with an interest in general management.

In conclusion, The Neurology of Business offers a transformative perspective on the organization, providing a valuable roadmap for managers seeking to optimize their enterprises' performance and achieve sustainable success in the ever-evolving business landscape. By embracing the neurology dimension, organizations can unlock their full potential and navigate the challenges of the modern world with greater agility and resilience.

Weight: 670g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031142598
Edition number: 1st ed. 2022

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