Christian Conrad,Marjorie Ellis Thompson
The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
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- More about The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
Format: Paperback / softback
Length: 348 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd
The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontline
Weight: 640g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032838427
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