The Other Profile: A powerful novel that reveals the soft underbelly of Instagram's brand activism

A story of conflicted friendship and its unravelling, told against the background of an ever-present, mind-twisting social media verse. Gloria and Maia are two young women who weave a complex, intense relationship, but will they be able to distinguish what belongs to whom?

Format: Paperback / softback
Length: 240 pages
Publication date: 03 August 2023
Publisher: Europa Editions (UK) Ltd

A tale of friendship that is fraught with conflict and its eventual unraveling is set against the backdrop of an omnipresent, mind-bending social media landscape. This captivating novel is a true treasure.

Maia, aged 26, finds herself trapped in a stagnant job and a tumultuous relationship, struggling to find her way forward. On the other hand, Gloria, at the age of 18, is a social media influencer with a staggering 2 million followers, navigating the challenges of growing up in the digital age. Both women are plagued by a sense of emptiness and a longing for something more.

Maia, who has lost her sister to suicide despite their distant relationship, struggles to find purpose and meaning in her life. She doesn't miss her sister, but she feels a deep void in her heart. Gloria, on the other hand, craves a sense of growth and strength, yearning for someone to guide her and help her become a better version of herself. However, Gloria also finds herself drawn to the ideas and words that are uniquely her own, a reflection of her individuality and creativity.

When Maia begins working for Gloria, their lives take a dramatic turn. The two young women form a complex and intense bond, their relationship intricately woven within the virtual world that Gloria inhabits. For the first time, Maia and Gloria are able to see themselves as they truly are, free from the masks they wear in their everyday lives. However, this dangerous game of mirrors also brings with it a sense of confusion and ambiguity.

As Maia and Gloria navigate their relationship, they must confront the blurred lines between their identities and the influence of social media. They must discern what belongs to whom and navigate the treacherous waters of online personas and the expectations that come with them. The novel explores the complexities of friendship, love, and self-discovery, asking the reader to question the nature of reality and the impact of technology on our lives.

"The Mirror Game" is a powerful and thought-provoking exploration of the human condition, offering a poignant commentary on the challenges and complexities of modern life. It is a testament to the resilience of the human spirit and the power of connection, even in the face of adversity. This novel will leave readers reflecting on the nature of friendship, the value of authenticity, and the importance of staying true to oneself in a world that is constantly changing.

Weight: 232g
Dimension: 209 x 136 x 24 (mm)
ISBN-13: 9781787704671