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The PDMA Handbook of Innovation and New Product Development
The PDMA Handbook of Innovation and New Product Development
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- More about The PDMA Handbook of Innovation and New Product Development
The PDMA Handbook of Innovation and New Product Development is a comprehensive guide to successful new product development, covering key practices, processes, and tools. It includes 32 new and refreshed chapters on topics such as creating successful innovation, sustainable NPD, digital transformation, and design thinking. The handbook is relevant for all functions and industries, providing valuable insights for product development leaders, academics, and practitioners.
Format: Hardback
Length: 688 pages
Publication date: 29 May 2023
Publisher: John Wiley & Sons Inc
The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is a comprehensive guide that provides an in-depth overview of all aspects of new product development, from start to finish. It is designed to serve as a valuable resource for both new and experienced product development leaders, as well as academics interested in emerging research. The handbook offers a comprehensive and updated approach to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today's dynamic world.
The fourth edition of this handbook has been extensively revised to include 32 new and refreshed chapters on a wide range of topics. These chapters cover essential aspects such as creating successful innovation, sustainable new product development (NPD), digital transformation of NPD, the changing role of design thinking, market forecasting, and much more.
In this edition, readers can expect to find comprehensive information on what distinguishes successful new products from failures, as well as the factors that drive new product success from a holistic perspective. Effective front-end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities are explored in detail. The handbook also provides practical insights on obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you.
One of the key highlights of this edition is its focus on design thinking, artificial intelligence, and new product development. The handbook explores how design thinking can be applied to create innovative solutions and how artificial intelligence can be leveraged to enhance the NPD process. It also provides practical examples and case studies that demonstrate how these technologies are being used in the industry to drive product innovation and success.
The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone involved in product development, innovation, or marketing. It offers a wealth of knowledge and insights that can help professionals navigate the complex world of new product development and achieve sustainable success. Whether you are a seasoned product development leader or a student pursuing a career in this field, this handbook will provide you with the tools and knowledge you need to succeed.
Weight: 1111g
Dimension: 257 x 185 x 41 (mm)
ISBN-13: 9781119890218
Edition number: 4 ed
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